Companies may see Millennial marketing as a waste of time. After all, these people are not the CEOs and key decision makers of most companies.
They are, however, the buzz generators of our time. In fact, the best SEO programs and viral marketing campaigns of today focus on creating strategies that draw them in and get them talking.
The Trillion-Dollar Demographic
In the United States alone, Millennials make up a trillion-dollar demographic. They are a massive generation in terms of size, accounting to about 80 million people in the US. They have an annual buying power of $200 billion as well, which means they are the most lucrative market.
So the rule for businesses is plain and simple: Make Generation Y a priority (or at least work to understand what drives them), to get money flowing and to remain on top of the competition.
The Lowdown on Generation Y
First, let’s take a step back and examine this generation. They are the individuals born between 1980 and 2000, and have been referred to as the generation that’s “always connected”, particularly because of their close relationship with technology.
Their generation is powerful, as their values have been justified by significant events like the Great Recession and the election of the first African-American president, Barack Obama.
Another thing that justifies the domination of Millennials is the fact that this new marketing style isn’t just a fad. It’s a marketing style that will likely stay for generations to come.
Now, to market to this generation effectively, there are some important tactics to use. One of them is speaking the language of Gen Y-ers; these people will instantly perk up when reading or hearing words that could have come from the mouths of their peers.
Also, Millennials trust what they feel is authentic; they support businesses dedicated to improving customers’ lives with accurate and informative content as well. This means it’s important for businesses to make sure the content they published is based on facts.
Gen Y-ers demand personalized marketing as well, and they don’t trust traditional advertising anymore.
So start empowering this generation with things they’re looking for; with your marketing efforts, remind them that because of their generation, the road ahead is looking brighter.