Just one bad link on your website can be a big problem – lost clients, low conversion rates, and reduced rankings. Anyone familiar with Search Engine Optimization (SEO) knows the importance of backlinks. But, as search engine giant Google continues to update its web search, it leads to a shift in the way companies evaluate those links.
In the past few months, the focus of most business owners has always been on link quality. That, however, should not be the case anymore. If your website suddenly experienced a decrease in website visitors, the problem might be on the source of your backlinks. Don’t let your business suffer the consequences of toxic links.
If you’ve identified a harmful link, clean it up and file a reconsideration or removal request. As the move is a huge deal, let this article provide you techniques that actually work.
Use a Reliable Email Address
A back link removal request is not as simple as saying, “Hi, can you remove a link to my site?” There is also no such answer as, “Sure, no problem.” In the complex world of SEO, some requests are ignored. To create a clean link profile, it’s necessary to have an email address with the right domain whenever you’re creating your removal request. For instance, if you’re requesting a link removal for www.abcde.com, then you must send an email from firstname.lastname@example.org.
Do a Thorough Research
If you are planning to use the link disavow tool, take note of Google’s warning: “If you believe your site’s ranking is being harmed by low-quality links you do not control, you can ask Google not to take them into account when assessing your site. You should still make every effort to clean up unnatural links pointing to your site. Simply disavowing them isn’t enough.”
Explain Carefully What’s Going On
When you need something from someone, of course, you need to tell him why you’re making the request. It should state the specifics, such as which of your website pages contain the link and what link it is. It’s your job to explain, but remember to be brief.
Don’t Threaten Them
When you’re requesting, you don’t have to be harsh and threatening. There’s no need for legal action, as you can only make things worse.
Toxic links damage your reputation, so it’s a must that you take action now. A link removal request is a good technique, as long as you use it responsibly.