Businesses in the travel and hospitality industry should consider Search Engine Optimization (SEO) their best friend. In fact, travel businesses that want to succeed online can do so with the right SEO strategy, since it has the power to prove the relevance of a product or service by making it rank in on online search engines.
Apart from establishing the online platform as a point of booking, Peak 14 Media, a provider of hotel marketing solutions, believes effective SEO implementation also helps users learn more about a product, which could, in turn, lead to a higher rate of conversions.
Start with a Well-Designed Website
Getting potential customers to find your brand and book a room starts with creating a well-designed website. Make sure your website has its own hotel reservation system to take the hassle out of online bookings, taking payments, and answering phone calls. Moreover, optimizing your travel website should contain detailed descriptions of the property as well as an image-rich gallery with high-quality photos as this could help guests decide whether or not they want to purchases your services.
Keep Your Website Up-to-Date with Fresh Information
Content marketing is integral to your SEO strategy. Create a content calendar to keep your website up-to-date, as blogging is one of the best ways to add regular, fresh content to your website. As such, create blog posts at least once a week about anything related to hotels or the wider industry. Remember: good-quality content will make you rank higher in search engines and lead to more traffic to your website.
Capitalize on Website Mobile-Friendliness
Compared to previous years, travel booking via mobile is now the preferred booking medium for airfare and accommodations. In fact, experts predict that the percentage of people searching for accommodations on a smaller screen will increase to 70% of all online travel bookings by 2019. With that in mind, test your website for mobile responsiveness to make sure it translates to a smooth browsing experience for browsers.
Adapt your website to the needs of your customers to get a stronger foothold over competitors. Creating a good first impression with impressive web design, after all, leads to a higher chance of conversions.