Comprehensive Tips to Further Improve Your PPC Ads on Google AdWords

Google AdWords is undeniably one of (if not) the best platforms for pay per click or PPC advertising. That’s why if you want your PPC ads to be as successful as possible, you need to know how to optimize them properly and consistently. Here are a few tips to help you do just that. Set… Continue reading Comprehensive Tips to Further Improve Your PPC Ads on Google AdWords

Going Mobile for SEO Rankings: What You Can Expect

More and more people are now using mobile devices, such as smartphones and tablets, more than desktops and laptops when looking for information. This prompted Google to update its algorithm and standards to reward websites that keep their mobile users in mind. Google began mobile-friendly changes when they saw that over half of search traffic… Continue reading Going Mobile for SEO Rankings: What You Can Expect

Going Social: 3 Reasons Businesses Should Embrace Social Login

In a world where customers are spoiled for choice, people expect more than ever before from retailers before they make a purchase. Because there is no denying that the present generation lives behind the screens of their phones, offering free Wi-Fi can help you create a positive experience for customers. Most people, however, hate filling… Continue reading Going Social: 3 Reasons Businesses Should Embrace Social Login

The Solution After Penguin 2.0: 4 Backlink Removal Request Techniques You Should Know

Just one bad link on your website can be a big problem – lost clients, low conversion rates, and reduced rankings. Anyone familiar with Search Engine Optimization (SEO) knows the importance of backlinks. But, as search engine giant Google continues to update its web search, it leads to a shift in the way companies evaluate… Continue reading The Solution After Penguin 2.0: 4 Backlink Removal Request Techniques You Should Know

Creating an Effective Branding Strategy: Key to Any Success Online Business

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A company with excellent online branding strategy has a significant edge over its competitors. An effective strategy offers a clear and solid identity for the company’s products based on factors that are essential to the market where it belongs. It also allows your company to position your products strategically and distinctly in the minds of… Continue reading Creating an Effective Branding Strategy: Key to Any Success Online Business

How Dealing with Duplicate Content Can Save Websites

Search engines in the past simply remove duplicate content or include them as additional results for higher-ranking websites. With Google Panda, however, any website can receive a penalty because of bad and duplicate content. This won’t only hurt web pages, but it can bring down a website completely. If you’re a start-up SEO company, keeping… Continue reading How Dealing with Duplicate Content Can Save Websites

Boosting Your Site’s Credibility

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Your website’s credibility is one of the factors that will attract customers and generate leads. Credibility also increases your chances of changing a user’s attitude and behaviour. Boost the online credibility of your company and its products with the following tips: Site’s Layout Pay more attention to your site’s layout and consistency. Make sure it… Continue reading Boosting Your Site’s Credibility

Let the Experts Do It: Signs You’re Ready to Outsource

While it’s well known that outsourcing is recognized as a cost-effective way to manage businesses, many startups delay outsourcing some of their work because they’re not sure if it’s the right time. To help you out, here are some signs you’re ready for outsourcing. Your Business is Growing More customers means everyone in your company… Continue reading Let the Experts Do It: Signs You’re Ready to Outsource