Twitter’s subtle timeline changes might’ve gone unnoticed, but the real-time algorithmic alteration has changed the game for the social media platform. According to Twitter CEO Jack Dorsey, the site establishes stronger connections through dynamic topics and interests, rather than static social graphs.
Social media is all about instant gratification. On the other hand, the Twitter timeline is an exact reflection of the things you care about, while keeping you updated on the latest conversations. It’s never static changes happen every time.
Social media experts from More.SanduskyRegister.com believe that the timeline change is a good idea for brands looking to refresh their Twitter strategies. It is something you might want to consider if a fresh start is what you are looking for.
How It Works
Say goodbye to sorting tweets according to the most current. Twitter’s algorithm groups “best” tweets according to previous interactions. It also includes content you missed under the “While You Were Away” category, which presents the highlights of the day.
Perhaps the most noticeable change in the new timeline is that the top tweets appear first, unlike the original version, where tweets appear in reverse chronological order.
Not #RIPTwitter
Similar to any algorithm change, Twitter’s update received backlash from users and spectators. It even got to a point where fans created the trend #RIPTwitter, asking the site to leave the timeline alone. But the site’s update is not a Facebook-inspired change it actually gives you what you want.
For example, tweets now have a longer time span. If you wish to promote your content, the right timing matters. The update encourages you to focus on scheduling prepped content for more engagement.
Also, Twitter now appreciates the main goal of SEO rankings: ENGAGEMENT. Promoted or sponsored tweets show up on timelines due to less noise from frequent tweeters.
The Bottom Line
Twitter is a fan favorite, and just like Facebook, it gives you the option to reduce unnecessary noise. Since too much content is a problem, social networks will continue to address the concern by sorting out feeds.
Change is coming and it can be difficult to deal with. But trust Twitter to be on your side this 2016.