The Internet makes daily living convenient, but with the constant flow of information, it can also be overwhelming. Even what should have been a simple activity, such as booking a hotel room, could become this complicated system of box ticking and cross-referencing.
In an effort to ease the burden of decision, people turn to reviews, testimonials, and case studies. They’re not the only ones who stand to benefit from this, though. These three factors also benefit hotel owners.
Validates The Hotel’s Existence
Customers exercise caution when booking their accommodations online because of fraudulent websites. If they see that a hotel responds to reviews on sites like TripAdvisor, it eases their uncertainties and makes the decision to book a room easier.
Markets the Brand
Peak 14 Media believes that digital marketing offers endless opportunities that no business owner should miss. Reviews, case studies, or testimonials are extensions of a hotel’s marketing message, after all. Reposting a positive review to your hotel’s website provides a secondary and authentic voice that travelers can trust.
More Important than SEO
For hotels across America and Europe, online reviews are almost twice as important as Search Engine Optimization (SEO) when it comes to influencing hotel booking decisions. Hotel owners who are not sure how to incorporate SEO into their campaigns because of how technical they are can start with managing what reviews say about them.
Opportunity to Fix Bad Reputations
There are good reviews. There are also bad reviews. Bad reviews can give you an insight on what to improve on your hotel’s service. Most customers also agree that a thoughtful response to bad reviews will improve the public’s overall impression of the hotel.
Plus Points in the Hospitality Department
Customers gravitate to a business that cares for them. Four out of five people believe that hotels that address online reviews care more about their guests than those who don’t.
Reviews, case studies, and testimonials are great tools to help customers decide on which hotel to stay in. Its function doesn’t end there, however. A smart hotel owner sees this as an opportunity to extend their marketing campaign.