Setting up your own e-commerce business is a major decision which must be carefully planned and executed. Any wrong move and you might find your website swallowed into the deep, dark void, of the Internet.
You followed the advice of your cousin Nicole and also built your own online shop. It’s been a year since then and you have not made a single transaction yet. You felt you did everything that you could to boost traffic to your website. You’ve read books, posted in online forums, and chatted on social network sites, but it seems the answers you got made no sense and did not do anything to help your online store. What could be wrong?
Jumping on the Bandwagon
Countless entrepreneurs have made a lot of money by setting up and running their own e-commerce websites. Heck, many of them have even become millionaires at a very young age. Some of them run auction sites, while others display products made by others and sell it for a bit of profit. Brick and mortar companies have also jumped on the e-commerce bandwagon. According to Insight, these companies believe an online presence will increase their income stream. So you thought if they can do it, you also can. You’re right on that aspect. However, you may need to look at your website’s issue from another point of view.
Examine Your Skills
Are you skilled in website construction and development? How about online marketing? How about branding? If you answer yes to all, then you may need to check beyond what you think is causing the problem. If you answer in the negative, you can be one of the many who thought they could just copy someone else’s successful shop and replicate its triumph with their own. You may have been copying too much of their design and products but, for all you know, they have been implementing their own secret marketing techniques which made their shop successful.
Discover Your Passion
It might come as a surprise to you, but a huge percentage of e-commerce websites are set up by individuals who followed their passion. According to Entrepreneur.com, one of the common denominators of internet millionaires is that they set their sights on what they love most, which is why their endeavours did not seem like work at all. This way, they are able to identify which area of their website needs improvement in order to gain the attention of internet users.
If your website continues to show the same lack of traffic, then maybe it’s time for you to have it examined by an expert in search engine optimisation in Brisbane. In the same manner that you would take your pet to a veterinarian if it’s sick, your website may also need such care from experts who can spot what problems it may have.