In light of Google’s series of algorithm updates, many assumed that link building is dead. This is not the case, however, as the search engine giant only wants everything to be natural. Penguin 2.0 and 2.1 are two major updates that affected rankings. Google is shifting in favor of quality organic SEO services.
Here are some tips on dealing with post-Penguin link building.
Checking all links and making sure that they all follow Google’s Webmaster guidelines is important. This will expose the unnatural links that the search engine might flag. Look for links that aren’t indexed in Google or lead to a malware website. Links that point to pages that have a low page rank is also bad.
Make sure that the links in your content are relevant. They have to make sense with the article and apt in terms of context. Your links should also direct to pages that contain related info to the content. In-depth reviews and niche microsites will make for sound strategies.
Use PR Strategies
Public relations have played a key role in SEO after the updates. This is why your links should direct to authoritative, editorial sites for better content. Event interviews, segmented reporter lists, and monitoring editorial opportunities work well in this department.
Google, by nature, is link-based. This only means that link building will never fade. SEO companies should adjust to these updates to ensure quality service.
Most people think that designers push to make their content available on all platforms when designing a web page or a website for a client. Videos, podcasts, articles, and social media are all venues for attracting and directing traffic to sites. However, is pushing content to the front of every platform always the best solution?
What isn’t Needed
The answer is no. Sometimes designers get carried away with trying to promote their creations by making them accessible in many different ways. However, you need to ask yourself how much traffic your website is going to get through the platform used?
Let’s say a web design company in Los Angeles made a design for your website, specifically for mobile devices. Catch is, you provide services in an area where mobile device users are just a small fraction of what they are in California. Would the perceived future traffic to the site from mobile devices be enough to justify the effort and cost that went into its production?
It’s easy to commit the same error by trying to do things that your site doesn’t really need. It’s up to you, as the paying client, to interpret the data and ask for assistance from your design team on the best ways to capitalize on what is available.
What is Necessary
Regardless of what it is, something will lead you to seek assistance from a local Los Angeles-based web design company. You need to have a clear idea of what you want changed; avoiding working with a professional and just saying something feels wrong with your website, because this can lead to excess services you do not even need.
Consult with their team for concerns regarding creativity and technical expertise. Whether issues are a simple matter of a visual redesign, or concerns regarding managing and disseminating the site’s updates, it’s important that the team can help. This ultimately saves on cost, as well as your effort, allowing you to have a clear sense of direction and put more energy into the design itself.
Identifying where your website needs to be, and how you’re going to get there determines the success or failure from the project’s onset. Having a clear direction will allow better flow and easier management for the design, ensuring you work with the right web development team.